Professional hairstylist Eri Su is no stranger to the beauty industry in Singapore, Malaysia and the region having worked as a hairstylist for over a decade.

His goal from the start has always been simple — to understand hair texture so women are empowered to celebrate their own. While international professional hair care lines are aplenty in the Singaporean market, Eri found that his clients and friends struggled to find haircare that made everyday a good hair day.

Through quality ingredients designed to amplify your hair texture, whatever it may be, Eri Su makes products aimed climate-proofing your scalp whilst making sure you have the healthiest locks, no matter your lifestyle.


Nothing quite like an EriShoo experience to make luxury an everyday occurrence.